Dining Out in London - Ms. Cupcake

Jaffa Cupcake - Ms. Cupcake

I had this on my list of places to try thanks again to Chef Chloe Coscarelli. She did a cookbook tour in Europe and actually hosted a book signing at this bakery, the first vegan bakery in London! It was far from my hotel but I went along my route home from Paris. They recently started selling their products in Whole Foods so I'm sure many more vegan-curious folks will discover them soon. The baked goods were so fun and colorful! It was hard to pick what to bring home.

I had been indulging a lot already so I opted not to get a box of cupcakes, knowing I had very little self control! I picked up a Chocolate Peanut Butter Cookie for my friend (who excitedly reported back it was very delicious!) and for myself I got a Jaffa Cupcake, something I had never heard of before. It was a chocolate cupcake coated in an orange marmalade and then topped with vanilla-orange and chocolate frosting swirl, with a candied orange piece on top. The cupcake was moist, not overly sweet, frosting was plentiful and I enjoyed the sweet, tangy orange jam that gave it a more unique flavor than the average chocolate cupcake. Two thumbs up. I also saw on their website one of the more popular flavors is the Ferraro Rocher inspired cupcake, called The Ambassador, I was never a fan of those hazelnut chocolate balls so I decided not to grab the last one on the tray. Instead I ordered the Double Chocolate Cookie Sandwich, based on looks alone. My gut instinct was right, this was my favorite pick! I really liked the large, chewy cookies and the buttery, sweet frosting. I should know now that whatever I buy from a vegan bakery will get devoured in one day, just as these did. It's both a good thing, for my wallet (these were pricy) and waistline, and a bad thing, for my taste buds, that this place was outside of my central London location.

In the storefront they are stocked with loads of vegan products, from cheeses, meats, ice cream, snack bars, candies, milkshakes, to baking ingredients and decorations. The baked goods case included many cupcake flavors, brownies, cookies, scones, and muffins. The prices of the baked goods were a little steep, when converted to USD so I didn't stock up. I got a good sense of their product though, and agree this was a great pick! Not too many vegan bakeries exist here, so they take the cake :)

I LOVED Raisinets as a kid,
these made me so happy!

Vegan Cheeses for Sale in the Cooler

Ms. Cupcake

408 Coldharbour Lane

Brixton (in South West London)

London, United Kingdom SW9 8LF

Ms. Cupcake Website